Just arrived at the hotel in Stockholm and are about to get ready for an exciting day with Diesel, L’Oréal and 9 other influencers from Scandinavia. I don’t know much about today’s program, all I know is that it includes adventurous activities such as motorbiking, speedboat and… wait for it … a freaking helicopter ride. I’m SO EXCITED! At the end of the day we’ll end up at Vass PR’s back yard and have a cozy BBQ dinner.

Follow my day in Stockholm on SnapChat (@pankalla) and Instagram (@patrickpankalla).


Sweatshirt Kenzo  |  Trousers Tiger Of Sweden  |  Sneakers Nike  |  Fedora Hat H&M

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The pictures above presents one of my outfits from when I in mid-February, spent 24 hours in Stockholm with Nana in connection with the launch of Topman on NLY Man and Topshop on Nelly. You can see a few pictures from the trip in this post. The sweatshirt that I am wearing, I brought with me home from Paris in 2015 as a favor for Ravi – the only requirement was that I was allowed to use it. Hehe 😉 Make no mistake, the weather was super cold and I was obviously wearing a jacket – I took it off during the shoot in order to set the focus on the sweatshirt.

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Those of you who follow me on Instagram, have probably noticed that I went to Stockholm last Friday in connection with the launch of TOPMAN at NLY MAN and TOPSHOP at NELLY. We spent the night at Elite Hotel Stockholm Plaza, was taken to an Italian restaurant where we got served a delicious dinner and afterwards driven to Watz Studio in Värtahamnen where it culminated in the form of an exclusive party for bloggers, journalists etc. from among others Norway, Sweden and Denmark. It was my first time in Stockholm and although we did not get to explore the city very much, so I have become convinced that I have to go back soon. I am thinking about going there during spring or summer. Hmm…